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The future of consumer operations

All previous retail supply chain systems were based on all upstream to downstream development and downstream to upstream demand guidance and development guidance. In the past, we did not pursue the value of retail information. In fact, any customer’s record of any item bought in a mall or store has countless values ​​that can be analyzed and referenced. The value of traditional sourcing is to discover new demand, specify the right price, and sell it to the customer at the right time. Then find a suitable balance point in sales volume and profit margin and possibly extend the maturity period of a product’s life cycle, and try to increase the turnover rate, reduce inventory, and reduce losses during the recession period.

However, the rise of e-commerce in the 21st century has broken all of this. The most important issue is that the platform has all the data sets and eliminates the space problem of purchase. The rise of smartphones will consume time and the positioning of the system. And real-time updates, more consumer parameters are being mastered by Internet companies as the basis of big data.

Previous consumption must go to the necessary scenes before consumption.

The current consumption is as long as there is a smart terminal, which can be consumed anytime, anywhere.

When both logistics and capital flows can be solved with systems and the Internet, the way we now drive consumption and demand is how to integrate and efficiently use information flows.

Here, we are going to explain the matching of information flow.

The value of the previous purchase is actually the match of the information flow in a specific scenario. (After all, traditional or e-commerce is still a specific scene).

In the future, when the scenes can be unified, the so-called traditional theory of selling the right goods to the customers at the right place at the right time will be transformed into the right place at the right time, at the right time. The right price is sold to the customer.

The development of the times is using new tools to help us reduce the problem of dimensional thinking. Now that the Internet is an era of explosion, all kinds of information are flooding the Internet, and now the operations needed are to stream the right information at the right time. The 2nd end is connected and the access is opened. The information needs of all downstream users are integrated in a short period of time and then aggregated to the merchant. Because there are relatively accurate quantities and orders, then the logistics system is in stock. Reasonable distribution and transportation.

This will be the final result of the person-goods-field.

The advantages of all traditional negotiations are not. In the current business environment, the retail demand can not escape the problem of a turnover rate. The faster the turnover rate, the faster the money is made, and the faster the inventory is digested.

The short-term price advantage is very fragile in the face of turnover.

Think about it, when the inventory turnover rate of the entire large-scale commodity supply chain can reach one week, what kind of era will this be?

Think about it, when the whole fresh inventory turnover rate can reach 1 day, what is the quality of the goods? How much loss will be reduced?

Having said that, the most important thing is that the most important thing in the future is not the skills of negotiation, but the ability to communicate and coordinate effectively. In the future, whoever can improve the supply chain turnover rate can improve the value of the entire industry.

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