Detox my fashion, the Greenpeace campaign

The “ detox my fashion ” project was born in July 2011, to which many brands and fashion houses have joined with the aim of making the world of fashion a better place.

Greenpeace launches the challenge: to eliminate toxic substances from the creation of clothes.

In Italy alone, 51 national companies, 27 of which are located in the Prato production district, have joined the project effectively.

The third edition of the Detox Catwalk moves backwards: what will the brands that will have all the credentials and skills to be in shape for 2020?

reenpeace writes : ” For decades, industrial companies have chosen to use the environment and, in particular, our waterways as a dump for dangerous chemicals, without obstacles to effective government regulations. For local communities living near water pollution production facilities, this has become a daily reality. The regulations have not prevented the release of toxic chemicals into the environment, particularly in the southern hemisphere, because for these persistent hazardous chemicals, there is no “safe” level “.

Greenpeace is, in fact, a non-governmental environmentalist and pacifist organization known for its naturalist actions and for environmental protection. With this campaign, it asks the textile industries to take precise positions regarding toxic pollution as different toxic substances are used for the production of clothes by many well-known brands.

The brands for the Detox by Greenpeace fashion show

This is how the ranking called ” Detox Fashion Show ” is drawn up in which the 76 brands that are implementing this transformation ” for good ” are categorized into three categories: avant-garde, changing fashion and back areas .

In ” avant-garde ” appear brands such as Zara, a brand of the Inditex group, H&M and Benetton, or brands that have kept faith with their positive change.

In ” fashion that changes ” appear brands such as Adidas, Burberry, Levi’s, Primark, Puma, Adidas, Valentino, or brands that have yet to improve their performance by 2020.

In ” back lines ” appear brands such as Esprit, Nike, Limited Brands, and LiNing, or brands that have not yet taken any steps to improve their collections.

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